OUR STORY TRIPLE J ENTERPRISE IS A FAMILY-OWNED COMPANY THAT WAS STARTED BY JAY DIAL AND JEREMY WELLS (SON AND FATHER-IN-LAW) IN SEPTEMBER OF 2020, SHORTLY AFTER A CONVERSATION ABOUT JAY’S LIFELONG DREAM TO PUT ON A GREAT RODEO. THE DREAM SOON TURNED INTO AN AGREEMENT TO NOT ONLY PUT ON A GREAT RODEO, BUT TO DO IT WITHOUT DEBT, IN THE MOST FAMILY-FRIENDLY WAY POSSIBLE, AND WITH FAITH AT THE CENTER. EVEN IF IT WAS JUST ONE RODEO, ONE TIME, THE GUYS REASONED THAT IT WOULD BE WORTH IT IF THEY DID A GOOD JOB AND BROUGHT AFFORDABLE FAMILY-FOCUSED ENTERTAINMENT TO A FEW HUNDRED FOLKS. WITHIN SEVERAL MONTHS, JAY AND JEREMY (AND JESUS; HENCE THE “TRIPLE J”) WERE JOINED BY JEREMY’S SON JAKE, JEREMY’S BROTHER JOSH, JOSH’S WIFE SARAH, AND JAY’S MOTHER MICHELLE. TOGETHER THESE FAMILY MEMBERS MAKE UP THE BOARD OF TRIPLE J AND KEEP THE FOUNDATIONAL FOCUS OF FAITH, FAMILY, AND FUN PRIORITIZED AND GOING STRONG. THE FIRST SHOW LAUNCHED IN MAY 2021, LESS THAN A YEAR AFTER THE ORIGINATION OF THE COMPANY. IN A TESTAMENT TO THE FAMILY’S VISION AND THEIR DEEP DESIRE TO SERVE THE COMMUNITY: SPONSORS, VENDORS, AND GUESTS ALIKE RAVED ABOUT HOW GENUINE THE STAFF WAS AND HOW AMAZINGLY PROFESSIONAL THE SHOW WAS. THEIR SECOND SHOW WAS PRODUCED IN SEPTEMBER OF 2021 AND GARNERED THE EXACT SAME REACTIONS, MULTIPLIED. BETWEEN THESE FIRST TWO SHOWS, 3,000 GUESTS PURCHASED TICKETS. THE DREAM OF PUTTING ON ONE GREAT SHOW WAS ORGANICALLY MORPHING INTO A DREAM OF OWNING A GREAT PRODUCTION COMPANY THAT WOULD CONTINUE TO PUT ON GREAT SHOWS YEAR AFTER YEAR AND LEAVE A LEGACY IN COLORADO SPRINGS. ABOUT TRIPLE J ENTERPRISE WE PLACE A HIGH VALUE ON BOTH OUR COMMITMENT TO THE FAMILIES WE SERVE AND OUR INVOLVEMENT IN BETTERING OUR HOME COMMUNITY OF COLORADO SPRINGS. WE WILL ALSO ALWAYS DONATE A PORTION OF OUR TICKET SALES TO A NON-PROFIT ORGANIZATION IN OUR COMMUNITY. IN 2021 WE BLESSED TWO NON-PROFITS WITH A GRAND TOTAL OF $3,000: SHIELD 616, AND COLORADO SPRINGS FIRE FOUNDATION. WE HAVE MADE IT OUR MISSION TO SERVE OUR PATRONS AS WELL AS THE COMPANIES THAT SPONSOR OUR EVENTS WITH INTENTIONALITY AND AUTHENTICITY. OUR SPONSORS ARE OUR FAMILY, AND THAT IS MADE KNOWN IN EACH INTERACTION WE HAVE WITH EVERY COMPANY THAT PARTNERS WITH US. OUR OTHER FAMILY IS OUR TEAM. TRIPLE J GREW QUICKLY; STARTING AS A BOARD WITH SIX INDIVIDUALS AND A PAID GRAPHIC DESIGNER IN 2021; THEN ADDING A MARKETING DIRECTOR, EXECUTIVE ASSISTANT, AND SEVERAL OTHER SMALLER PAID ROLES IN EARLY 2022. THESE PEOPLE ARE OUR FAMILY (SOME LITERALLY!) AND WE AIM TO TREAT THEM WITH APPRECIATION AND RESPECT AS WE WALK WITH THEM; UPHOLDING THE SAME VALUES OF FAITH, FAMILY, AND FUN THAT THE COMPANY STARTED WITH. OUR FUTURE OUR DREAMS FOR THE FUTURE ARE BIG. WE ARE COMPRISED OF SOME DREAMERS AND SOME DOERS, AND BETWEEN ALL OF US SHINES A GREAT FAITH IN WHAT THE FUTURE OF OUR COMPANY COULD LOOK LIKE IN COLORADO SPRINGS. IMMEDIATELY WE ARE PLANNING TO HAVE A FULL, EIGHT-EVENT RODEO AS SOON AS NOVEMBER OF 2023. WE WANT TO BECOME A YEAR-ROUND PRESENCE IN THE COMMUNITY THAT PRODUCES ROBUST SALARIES FOR OUR DEDICATED EMPLOYEES. WE SEE OURSELVES GROWING INTO DIFFERENT MARKETS AS THE COMPANY EXPANDS TO FACILITATE OUR DREAM OF BEING A CONSTANT PRESENCE IN THE CITY AND NOT JUST A TWICE-A-YEAR EVENT. THIS EXPANSION HAS ALREADY STARTED AT A CONTROLLED-GROWTH PACE AS WE HAVE BECOME A CENTRAL PLAYER IN DIGITAL ADVERTISEMENT AND PERCHED OURSELVES ON THE CUSP OF THIS QUICKLY EXPANDING MARKET. WE ARE WORKING HARD TOWARD MOVING OUR SHOWS TO THE WORLD ARENA EVENT CENTER IN THE NEXT 3-5 YEARS. ULTIMATELY, WE WILL BUILD OUR EVENT CENTER; A PLACE WHERE WE CAN HAVE OUR RODEOS IN OUR STANDS. THIS WOULD ALSO BECOME A SOURCE OF ENTERTAINMENT AND REVENUE AS WE FACILITATE CONCERTS AND OTHER EVENTS. THE SKY IS THE LIMIT FOR TRIPLE J, AND WE ALL HOLD THAT BELIEF CLOSELY. WE WILL BE AN ONGOING AND LEGACY-GENERATING COMPANY IN COLORADO SPRINGS; ONE THAT GIVES OUR FANS A UNIQUE EXPERIENCE AND BUILDS GENUINE AND AUTHENTIC RELATIONSHIPS WITH EVERYONE WE PARTNER WITH. THIS WILL BE THANKS ENTIRELY TO THE COMMITMENT OF OUR FANS AND OUR SPONSORS, AND WE WILL NEVER TAKE THAT FOR GRANTED.